I design the interfaces people use when the stakes are high.

My career has taken me into rooms where the decisions are consequential — energy traders managing global inventory at Shell, retail clients executing CFD trades across 150+ countries at Axi, DeFi users bridging tokens in a market that doesn't sleep. In each case, the job was the same: take something genuinely complex and make it feel simple, fast, and trustworthy.

I'm a Senior Product Designer based in London with 8+ years across energy, trading, and fintech. I work best at the intersection of data and decision-making — where the interface isn't decorative, it's the product.

Experience

Shell
Nov 2025 – Present
London, UK
Senior Product Designer — Terminal & LNG Business
  • Led design for the Terminal Performance Center (TPC), unifying operational and financial data for Shell's 100+ terminal and LNG businesses via Databricks
  • Designed ORION — a real-time inventory intelligence dashboard replacing manual Supply updates for traders and schedulers
  • Facilitated requirements workshops to define data capability priorities, translating findings into PRDs and user stories
  • Designed role-based navigation for diverse personas from global portfolio views to terminal asset status
  • Collaborated with BAs, Product Owners, and Engineering to align the backlog with business goals
Axi
Nov 2022 – Nov 2025
London, UK
Senior Product Designer — Retail Trading
  • Designed and launched Crypto Perpetual Futures, increasing platform usability scores by 22%
  • Revamped CFD trading interfaces across Forex, Commodities, Indices, Crypto, and Shares
  • Launched a new onboarding flow with streamlined KYC, IDV, and compliance — achieving 2× conversion uplift across Direct, Affiliate, and IB channels
  • Delivered end-to-end journeys for ATP Crypto (iOS, Android), ATP Web, and Client Portal — now live in 150+ countries
  • Led a team of 3 designers across 4 engineering teams in the UK, India, and Philippines
  • Led user research and usability testing with 100+ participants
  • Implemented localisation for 12 languages, expanding global adoption
GoldPesa
Jan 2020 – Oct 2022
London, UK
Lead Product Designer — Web3 & DeFi
  • Led design of the GoldPesa DApp to launch GPO, an ERC20 token, and decentralised trading features
  • Designed intuitive Web3 interfaces for bridging, staking, and swapping tokens — contributing to 3,000+ users and $50M market cap in the first 30 days
  • Conducted usability testing with 30+ users, gathering insights that directly shaped feature design
  • Created wireframes, user flows, and personas to align stakeholders and engineers
  • Researched 100+ gold-backed cryptocurrencies to inform product–market fit
  • Won "Best DeFi Project" at Crypto Expo Dubai 2022

Skills

Design

  • Product Strategy
  • UX Research
  • Information Architecture
  • Interaction Design
  • Data Visualisation
  • Design Systems
  • Prototyping

Collaboration

  • Cross-Functional Leadership
  • Stakeholder Management
  • Workshop Facilitation
  • Requirements Elicitation
  • Agile / Scrum
  • Client Relationship Management

Tools & Domains

  • Figma
  • Energy & Commodities
  • Retail Trading & CFDs
  • DeFi / Web3
  • Regulated Markets (FCA, CySEC, ASIC)
  • iOS · Android · Web

Education

Bachelor of Fine Arts in Graphic Design · Minor: Studio Photography
University of California, Los Angeles (UCLA)

Contact

Based in London, open to Senior and Lead Product Designer roles — particularly in energy, trading, fintech, and data-heavy products where the complexity is the challenge. If you're building something where the interface really matters, I'd like to hear about it.

Email me → LinkedIn →